Official inDinero Blog

This is No More Accounting, the official blog of inDinero where we talk about our product, business finances, and entrepreneurship.

Small Biz Horror Series: Double Lives

Another story was told to me that I think will resonate with a lot of small business owners out there. It’s the classic story of ‘keeping your day job’ and how it affects your dream company from growing.

In a nutshell, a good friend of mine slowly developed his company for years while working. He simply was too afraid of not being able to financially support himself working on the venture full-time (if he had Indinero back then, he would know exactly how much he had and wouldn’t have to worry! :) . The moment he eventually did work full-time, a competitor had emerged and captured a large majority of the market because they were entirely committed to their growth.

A good moral of this story could be to either go big or go home, but perhaps the strategy of ensuring financial stability and moving slowly may work in the long run. It’s all a matter of opinion. Ultimately, it’s important to know your cash and still innovate quickly!

(Oops! This was supposed to post yesterday, never trust Wordpress’ scheduling feature to itself!)

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3 Comments

  1. Posted October 29, 2009 at 11:34 pm | Permalink

    Yep, at some point you gotta grab ‘em and go.

    Make sure your WordPress is up to date as well.

  2. arielle
    Posted October 30, 2009 at 6:22 pm | Permalink

    Good idea, Dave. I’ll make sure to do that right now. Hopefully it will help!

  3. Posted December 4, 2009 at 3:16 am | Permalink

    Thanks for this information

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