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What Do Different Industries Spend on Marketing?

Posted by Tim Brown to Accounting, Business Advice, Budgeting, Startup Tips

There’s lots of advice out there about what companies should spend on marketing. Most commentators claim businesses should spend around 6-12% of their revenue on marketing, but it’s important to remember that’s when they’re speaking to a wider audience. If you’re trying to decide how much you should spend to generate revenue for your business, there is a lot more information you should consider.


One of the biggest factors you need to account for when setting your company’s marketing budget is your industry. Take a consumer goods company for instance. In today’s competitive digital landscape, they could spend 12% of their revenue on online advertising alone. That’s going to look much different than a transportation company who is likely to spend much less than 6% because so much of their business depends on existing relationships and campaigns.


So let’s start by taking a look at how much money marketing teams have to play with based on their industry.

5 Small Business Trends to Work Into Your 2018 Plans

Posted by Meredith Wood to Accounting, Business Advice, Business, Funding, Budgeting, Startup Tips

Small businesses must transform themselves to keep up with ever-changing technologies moving the world forward. It’s vital to their success in a competitive business landscape, and it’s also crucial to the success of the greater economy. According to the Small Business Administration, small businesses accounted for 63% of net new jobs from 1993 to 2013.


With that said, small companies can get a step ahead of the game by budgeting to take advantage of changes in their industries. Here are five small business trends that will make a splash in 2018.

13 Business Expenses You Definitely Cannot Deduct

Posted by Melissa Hollis to Taxes, Accounting, Startup Tips

There are many ways for businesses to lower their tax liability with deductions and credits that set off taxes directly with qualifying expenses—you’ll find 92 potential tax deductions in this article. Typically, tax law requires deductible business expenses to be ordinary (common and accepted in your trade or business) and necessary (helpful and appropriate for your trade or business). But even some expenses, no matter how relevant they are to the nature of your business, are not deductible.


Although there may be some limited exceptions, this list covers thirteen common expenses that the IRS does not considers deductible on either a business or individual income tax return.

3 Financial Metrics I Use to Run My Marketing Agency

Posted by Chris Hickman to Accounting, Business Advice, Budgeting, Startup Tips

No successful marketer decides to start their own agency because they love accounting. Not even the most passionate digital marketers who love getting deep into the data, like I did when I started Adficient.

What Bay Area Tax Hikes in 2017 Mean for Startups

Posted by Robert Schulte to Taxes, Industry News, Startup Tips

When tax rates rise, small businesses feel the brunt of the impact, but they also pass along increased costs to consumers. In recent news, many residents of the Bay Area are having a hard time getting used to the April 2017, half-cent sales tax increase imposed on a number of cities and counties that make up the startup epicenter. Keep reading to learn why taxes increase and how this year's rate hikes impacted small businesses, which cities are feeling the effects, and what you can do to ease the burden at your business.

5 Inspiring Lessons from Businesses That Started as Pet Projects

Posted by Victoria Greene to Business Advice, Startup Tips

Some entrepreneurs were put on this earth to start, run, and grow businesses. And then there are business owners who started as enthusiasts and turned their real-life passions into their livelihood.


Whether your passions include playing video games, crafting, designing clothes and accessories, or helping your community, that emotional investment can be all you need as a foundation for a lucrative business. If you want to power your business to loftier heights, take note of these seven inspiring business ideas that started off as pet projects.

 

7 Signs It's Time to Hire Employee #1

Posted by Meredith Wood to Business Advice, Business, Startup Tips

 

They say “the more, the merrier,” and in most cases it is undeniably true. But for a tight-knit team of founders, widening the circle to bring in your first employee is a big—sometimes daunting—milestone. As such, getting the timing right is absolutely vital.


Going from entrepreneurs to employers, your team may be wondering if a new worker will lift your business to new heights or sink your prospects. So, when should you hire employee number one?

Startup Spotlight on Gadget Flow, the Best Way to Discover—and Share—Better Products

Posted by Melissa Hollis to Customer Spotlight, Startup Tips

As the saying goes, “do what you love, and you’ll never work a day in your life.” While usually easier said than done, Evan Varsamis and his lifelong friends, Cassie and Michael, found a way to follow this advice when they started Gadget Flow.

What Your Budget Says About Your Business’s Priorities

Posted by Melissa Hollis to Business Advice, Budgeting, Startup Tips

When it comes to conveying what your company is passionate about, many business owners start by putting pen to paper and writing out their mission statement. Obviously, this is important. As a brand, a mission statement allows you to own your organization’s public-facing story. But aside from what you write about your commitment to your community, there’s another way you can demonstrate what your company stands for and how you plan on changing the world: Your budget.


The way you spend your business’s capital represents not just what your team values, but what you value as a leader. You want to build a budget that paints an accurate picture of how you prioritize each part of your business.

Ways to Keep a Positive Cashflow Running for Your Startup

Posted by Niraj Ranjan Rout to Accounting, Business Advice, Budgeting, Startup Tips

For a startup to survive and succeed, it needs to manage cash flow with utmost care and skill. Founders and business owners often find it challenging to maintain a steady handle on their burn rate, and this has become a common reason for many startup failures.

Even if you’ve reached profitability or raised a significant amount of capital, you can still fall short if you don’t manage to meet your overhead, payroll, and other operating expenses that keep your business afloat.

Success starts when you take charge of your finances.

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